ICO: think GDPR when deciding who to support

 In news, updates

‘Your Data Matters’ explains in plain terms how data protection provision should influence individuals’ support for charitable and other organisations.

To coincide with the effectuation of GDPR, the Information Commissioner’s Office (ICO) has launched a long-term awareness campaign that’s designed to help the public better understand the background to the new legislation.

Your Data Matters’ aims to increase the trust and confidence in how individuals’ data is used and is made available.

The ICO has also launched an explanatory online video and a new Twitter account for the public, @YourDataMatters, to complement its @ICONews account, which now has 63,500 followers.

Digital trail of personal data

Information Commissioner, Elizabeth Denham, explained that much of the digital activities many people now engage in – social media, shopping online, or making a donation or pledging support to a charity – leave a digital trail of personal data.

“We should know that sharing our data safely and efficiently can make our lives easier, but that digital trail is valuable,” Denham said. “It is important that it stays safe and that it is only used in ways that people would expect and can control.

“GDPR gives people more and stronger rights when it comes to their personal data. The Your Data Matters campaign will help people understand how they can exercise those rights.”

Stronger obligations for charities

Denham added: “The message is that your personal data matters. It matters to you and it really should matter to the organisations that you choose to share it with. From 25 May 2018, members of the pubic have more control and more rights over their personal data.

“Organisations have more and stronger obligations to look after it better too. How well a business or third-sector organisation or service provider looks after your personal information might be something you think more about when choosing to take your business or charitable support from one organisation to another.”

The ICO said that it has collaborated with a range of public and private sector organisations to produce publicity materials that can be used by anybody wanting to spread the campaign’s message to their customers or clients.

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