Funding for Tourism Marketing Projects (Scotland)

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Funding for Tourism Marketing Projects (Scotland)

Visit Scotland has announced that it is now accepting expressions of interest from constituted groups of tourism businesses for the VisitScotland Growth Fund.

The fund supports collaborative tourism marketing projects that focus on growth in the tourism sector and ensure that visitors experience the true Spirit of Scotland. It also helps businesses to build their digital capability and to market and measure their outputs and success more effectively. Successful applications must demonstrate:

  • A strong digital focus and creation of digital content
  • Strong strategic alignment
  • An innovative approach
  • Effective partnerships and collaboration
  • Achievable and measurable growth targets
  • A sustainable approach
  • Project viability and delivery.

Grant awards from £10,000 to a maximum of £40,000 are available for up to 50% of approved marketing activity.  Applications with 50% match funding will be prioritised with some flexibility considered if appropriate. Applications that demonstrate a higher level of private sector match funding may be prioritised.

Applicants must speak with a member of the Growth Fund team prior to making a full application and the deadline for initial expressions of interest is the 17th July 2018.

Useful Links:

YouTube Visit Scotland Growth Fund Video

http://www.visitscotland.org/business_support/marketing_opportunities/growth_fund.aspx

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