Forestry Commission Media Training Contract

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Forestry Commission Media Training Contract

This contract will cover the whole of England, requiring travel to district offices across the country to deliver the necessary training package.

Objectives

We would like to ensure that Forestry Commission spokespeople;

  • Are confident speaking to the media proactively [radio/broadcast/phone]
  • Are more comfortable managing a response to a contentious issue
  • Have tools and techniques that enable them to lead and steer media conversations
  • Understand the basic workings of the media and its impact

Forest Enterprise England districts have different needs for media training, so we would require the training to be flexible.

We need the option to select a tailored media awareness course and a tailored spokesperson course which will focus on practical training for media interviews. Issues covered in training will span people, wildlife and timber and trainers will need to accommodate the varied messages.

The spokesperson course will need to;

  • Interview course candidates and pose difficult questions on a relevant subject matter to them
  • Allow them to practice on camera interviews, which can be watched back and analysed
  • Give participants tips and tools for speaking on camera and managing challenging media questions
  • Explain the basic workings of the media and how to speak to a journalist
  • Explain Forestry Commission protocol for when media contact you directly
  • Deliver the course in a judgement free environment
  • Participants will need to leave the course knowing what to expect for a media interview and feel more confident in handling a media interview, equipped with the background knowledge of a media environment
  • Identifying a good news story
  • Preparation of a topic for interview

The media awareness course will need to;

  • Explain the inner workings of a traditional news environment
  • Explain Forestry Commission protocol for when media contact you directly
  • How to deal with a media conversation
  • Deliver the course in a judgement free environment
  • Participants will need to leave the course knowing how the media works, what they want to achieve from us and feel confident knowing what to do if they pick up a media call
  • Identify a good news story

Locations

Travel locations are as follows;

  • Lyndhurst, Hampshire
  • Coleford, Forest of Dean, Gloucestershire
  • Haldon Forest, Devon
  • Pickering, North Yorkshire
  • Sherwood Pines Forest Park, Nottinghamshire
  • Westonbirt Arboretum, Gloucestershire
  • Bellingham, Northumberland
  • Thetford Forest, Suffolk

These locations are indicative and not exclusive, other smaller district offices may be considered.

https://www.forestry.gov.uk/england-tenders

 

Deadline: 28/07/2017

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