Digital award picked up by charity helping to tackle problem gambling
Charity BeGambleAware and digital marketing agency Fat Media have won an award for their work to tackle problem gambling.
The organisations beat off stiff competition to pick up one of the top accolades at the Northern Digital Awards for their campaign to raise awareness of problem gambling, during Responsible Gambling Week.
Working with BeGambleAware, Fat Media created a dedicated chat room where people could get confidential advice and support on gambling issues, all backed by social advertising, and google search and display advertising. The results were outstanding, with a 1,000% increase in traffic to the BeGambleAware website, eight million impressions in seven days and 86,000 engagements.
John French, MD at Fat Media, said: “The team has loved working on such an important and influential project and we are really pleased to have now picked up a major award. The results of the BeGambleAware project were outstanding, really boosting engagement through new platforms, to generate awareness on a huge level, but with a limited budget.”
Ian Corby, Deputy Chief Executive of BeGambleAware said: “The impact of this campaign far exceeded our expectations. Fat Media’s combination of creative, marketing and technical skills created an outstanding campaign, carefully optimised on a daily basis to deliver a great return from what for a charity is necessarily a limited budget.”
The BeGambleAware campaign was the winner of the best digital marketing for the third sector category award.